Tag: Manufacturing & Industrial

Making Compliance Training Worth Paying Attention To

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THE CHALLENGE

Compliance training has a reputation problem. Employees see it as long, theoretical, and forgettable — and typically retain little of it. Yet for a global organisation like ABC, where ethical behaviour and integrity are core to company culture, the stakes of ineffective compliance training are high.

The ask: redesign compliance learning so it genuinely changes how people think and act — not just ticks a box.

THE APPROACH

Two modules. One philosophy: real-world scenarios, gamified mechanics, and a personalised experience that respects what learners already know.

Code of Conduct

Learners join Sam, a project manager, on a journey through the ABC campus. As he encounters colleagues facing ethical dilemmas, learners must identify breaches and decide the right course of action. An adaptive design lets learners test out of content they already know — rewarding existing knowledge and making the experience feel personal, not prescriptive. Badges, trophies, and an Ethics Meter track progress and drive healthy competition.

Anti-Corruption & Anti-Bribery

Learners embark on a four-level Anti-Bribery Quest with a mission to become a Guardian of Integrity. Each level builds knowledge — from fundamentals and types of bribery, to legal frameworks and real-world prevention strategies. High-profile bribery cases, business relationship dilemmas, and interactive assessments make abstract regulation feel immediate and relevant. An Integrity Meter and four achievement badges — Ethical Guardian, Impact Crusader, Legal Scholar, and Corruption Detector — keep learners accountable and motivated.

OUTCOMES

Learners reported that the courses enhanced their understanding of regulatory compliance — a subject that typically feels complex and theoretical — and strengthened their ability to make ethical decisions in real business situations. Stakeholders noted a meaningful shift in how employees engaged with compliance topics.

Both programmes have been recognised at industry level through Brandon Hall award submissions, and the success of each has paved the way for further digitised compliance initiatives at ABC.

Turning Complex Science Into Confident Conversations

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THE CHALLENGE

Climate change and rising global energy demands are pushing industries to reduce their carbon footprint while maintaining efficiency. ABC is at the forefront of this shift — offering instruments, services, and gas analysis solutions that support the production and adoption of green hydrogen.

But before employees can confidently represent that capability to customers, they need to understand it. The challenge: make highly technical, science-heavy content accessible, engaging, and relevant to a global, non-specialist audience.

THE APPROACH

Constellar designed a modularised WBT series built on one principle: simplify without dumbing down. Rather than presenting dense technical content in a linear format, the series uses an elucidative approach — consistently providing a bird’s eye view of where learners are in the bigger picture, breaking concepts down step-by-step within and across modules, and using high-quality visuals and interactivity to make complexity feel navigable.

Module 1 — Why Hydrogen Matters

Introduces the significance of hydrogen, Carbon Capture, Utilization, and Storage (CCUS), and the energy transition goals driving global industry.

Module 2 — The Science

Covers the chemical fundamentals of hydrogen and carbon dioxide — building the foundational knowledge needed for everything that follows.

Module 3 — The Process

Explores the CCUS process in depth, hydrogen production methods, and energy storage innovations.

Module 4 — The Commercial Reality

Focuses on customer roles and collaboration within hydrogen projects — mapping how ABC engages with key entities in this space, and what that means for employees in the field.

Each module opens with an impactful video that sets the context, followed by interactive content that chunks complex topics into logical, digestible portions. Regular knowledge checks reinforce learning throughout, with a final assessment and the option to retake — so learners feel supported, not pressured.

OUTCOMES

The series launched globally and simultaneously, supported by a planned internal communication strategy. Learners responded positively — appreciating the modern design, the practice questions, the ability to review both correct and incorrect answers, and the flexibility of the assessment retake.

Most importantly, they reported greater confidence in leading customer-centric conversations involving hydrogen — adding genuine value to industrial discussions rather than deflecting them. Module 1 is now being planned for use as part of global onboarding.

Building a World-Class Sales Capability Ecosystem

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THE CHALLENGE

ABC’s sales teams are renowned for their product knowledge. But in a competitive industrial market, that alone is no longer enough. Two capability gaps needed solving: salespeople needed structured frameworks for the full sales cycle, and the commercial team needed a stronger strategic foundation — from customer segmentation to global pricing.

The bigger challenge: how do you make rigorous, framework-heavy content genuinely engaging for a field sales workforce, at scale, across regions?

THE APPROACH

Two interconnected curricula. One creative philosophy: immersive, gamified learning that puts people inside a story and makes frameworks stick through practice — not passive consumption.

Sales Skills Curriculum — 6 modules

Six Critical Skills  ·  Resolve Objections  ·  Consultative Selling Framework  ·  Account Development Framework  ·  Developmental Coaching Framework  ·  Sprint Negotiations Framework

Commercial Capability Curriculum — 4 modules

Service Portfolio  ·  Customer Segmentation in Tiers  ·  Engaging with Strategic Accounts  ·  Strategic Business Basics

Every module features a recurring protagonist navigating real-world challenges, supported by game mechanics — scoreboards, competency meters, tiered badges — that create healthy competition and genuine engagement. Each digital experience complements classroom and vILT sessions.

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WHAT SETS THIS APART

Ten modules. Five years. One consistent creative universe that learners recognise and return to. Scoreboards trended on internal portals. Learners arrived at classroom sessions better prepared. What began as a single simulation in 2021 has grown into a multi-year curriculum that now defines how ABC builds commercial capability globally.

Every module has been recognised at industry level — across Brandon Hall and LearnX awards — not as a one-off, but as part of a sustained, growing body of work.

OUTCOMES

Each module directly triggered the commissioning of the next — the clearest signal of impact. Learners came out framework-ready and confident, with measurable shifts in how they approached selling conversations, account planning, and coaching.